Life Insurance Redefined

by Sony Life Financial Advisers


Financial protection for the future of your loved ones.

Savings & Investments

Start planning early and fulfill your financial goals.

Customise Your Own Insurance

Everyone has their own lifestyle and preferences. In order
to offer you a customised solution, LiveLife has a wide range
of insurance products by several different companies to choose from.
Let our professional and friendly advisers support you through in planning
for your future and finding the right solution that best suit your needs.

Neutral and Customer-centric Advice

LiveLife’s advisers DO NOT receive any commissions, nor are they incentivised
to sell any specific products. We place your needs first and try to make the best-suited
advice. We listen carefully to your thoughts, then work with you to plan for the future of yourself
and your family. Based on the plan, we offer the best solution to cater to your future needs.





New Customer Experience

Even when you visit our shop for a simple travel insurance, your dedicated adviser will explain clearly
the contents of the product and reasons to recommend. Get ready to revolutionise the way
you think about insurance. Here is what you would go through at LiveLife shop:

Services & Partners

We partner with several insurers and offer you
a wide range of products and services.

Find out More

Achieve your goals with customised
financial solutions
through unique life
planning consultations.

Find out More

Our Partners

Life Insurance

  • Aviva
  • manulife
  • income

  • Raffles Health Insurance
  • SingLife
  • tokio Marine

General Insurance

  • Chubb
  • GreatEastern
  • MSIG

  • income
  • sompo
  • tokio Marine
  • What Our Customers Say

    I would like to share about the pleasant experience and good service at Sony Life Financial Advisers (LiveLife at Westgate), provided by Miss Delwyn Chen (Relationship Manager). There was no pressure to purchase any products from the start.
    We were at ease to first map out our family life goals and then discuss our family priorities and insurance needs. In the end, we purchased the policies that meet our needs. Throughout, we felt that the business process and Relationship Manager were professional. The overall service standards certainly met our expectations.

    Eng San, 48

  • What Our Customers Say

    I’ve known Elaine (Relationship Manager) since I was a student. I heard that she joined Sony Life Financial Advisers (SLFA) and visited LiveLife shop to find out more. From her introduction, I learnt that detailed market research of the Singapore insurance industry was conducted by SLFA, even before establishing their business here.
    In my opinion, by partnering with many different insurers and with the wide variety of products, SLFA covers most aspects of insurance planning needs for consumers. It is a one-stop solution to meet consumer’s demands.For a newly set up company, it is important to have a team of competent Relationship Managers like Elaine. I wish LiveLife and Elaine great success and a promising future.

    Su Yong, 37

  • What Our Customers Say

    It was without hesitation that I provided a testimonial about Sony Life Financial Advisers (SLFA) and my dedicated Relationship Manager (RM), Mr Jason Chew.
    Jason has helped me to compare several travel insurance quotes. At first, I wondered if SLFA could do any better than my current provider. To my pleasant surprise, Jason provided me with a detailed proposal with various options to fit my specific needs, which exceeded my expectations. The entire application process was very smooth and hassle-free at LiveLife@Westgate.
    Jason is a terrific RM who has always been keeping me apprised of my post-trip travel insurance coverage, even after I’m back to Singapore from my holidays. He is very mindful of customer satisfaction. I’m happy to provide this testimonial for Jason and I wish both him and SLFA all the best. I will definitely be a returning customer!

    Chee Seng, 31

  • What Our Customers Say

    I wanted to learn about retirement planning and was introduced to Teo Lee Wan at Sony Life Financial Advisors. I was initially skeptical about financial advisors looking after my interests over their profit but Lee Wan took time to explain how Sony Life works and gave the assurance that good customised service was key and when clients are satisfied, the company will naturally do well. He was knowledgeable across various companies' products and was able to explain concepts clearly and patiently. I felt comfortable throughout and will not hesitate to call him to clarify any queries I have. There was also no pressure to purchase products.

    Su, 41